Glenn Beck has publicly stated that the ad is a political divider of the people:
"It's in your face, and if you don't like it, if you're offended by it, you're a racist. If you do like it, you're for immigration. You're for progress."Fox News's Todd Starnes also weighed in on the negative side of what many claim shouldn't be a debate.
Coca Cola is the official soft drink of illegals crossing the border. #americaisbeautiful
— toddstarnes (@toddstarnes) February 3, 2014
So was Coca-Cola saying America is beautiful because new immigrants don't learn to speak English?
— toddstarnes (@toddstarnes) February 3, 2014
Yet, many say it's a beautiful and artistically done commercial. They believe Coke has no hidden agenda, they're simply bringing back "Buying the World a Coke." Of course, I lie somewhere in the middle. The marketers at Coke are very good at what they do. I think they wanted to stir the pot. Not because they are pro or anti-immigration. Because people would be talking about their advertisement. And look at social media and news publications now! All they want to talk about is how beautiful the ad is and how ignorant that Fox News is. So, Coke got their wish: press. But they've opened up a bigger can of worms.
All of the anti-conservative information you see above came from a New York Daily News article with so much spin it made me dizzy (if you get motion sickness, be weary of following the link). The focus of the article was bashing famous conservatives for disagreeing with the message of the advertisement. They, meaning author Ethan Sacks, named two contributors to Fox News and wrote what I have written above.
Clearly using what we can only assume is an ad he appreciates (lest he be called ignorant), Sacks attacks the right-wing media. He subtly, but effectively, wrote Fox News enough times in his article for us to know he's generalizing the feelings of Glen Beck, and a man who wrote "Dispatches from Bitter America" and projecting them onto an entire news organization.It's a controversy, alright. People fighting on social media. News outlets using what they say is art to attack another. Racism, intolerance, melting pot, assimilation, hate, love, acceptance. Do we let immigrants in? After all, that's what this country was founded on. But "united we stand, divided we fall." Do we force everyone to learn English and use it in public, still allowing them to appreciate their native tongue, so we can stand together?
No matter what your beliefs are on all of this, it doesn't seem like the media is using the controversy to do anything good. All they want to write about is hateful tweets. And Coke can sit back and watch as their advertisement creates a culture war fad, driven home by the media. Hell, even I'm giving Coke free press by writing this. But no more, let's leave the faux culture war alone, and focus on real immigration.
In case you didn't know, an immigration deal is currently in the works. This is what we should all be reading, arguing about, and writing about: real immigration law with real long lasting consequences.
